
POP
24,25,26 October 2025
De Achtertuin, Oostzeedijk 108, Rotterdam
FRIDAY 18:00 EXPO OPENING
SATURDAY 12:00 - 19:00 EXPO
SUNDAY 12:00 - 19:00 EXPO
POP unites eight Rotterdam-based artists, whose practices inhabit the open boundary between art and design. Working across drawing, sculpture, painting, light installation, and architectural sculptural objects, they share an awareness of the grammar of form, understanding how a line, a surface, or a volume can convey the essence of an artwork.
Design is a purpose-driven discipline that shapes matter for the function. This exhibition inverts that principle. In POP, that purpose is set aside and is not in focus. The main goal is to achieve art itself through a design approach, a way of working, and ultimately a mode of thinking. Rather than rejecting design, POP recontextualizes it.
The exhibition suggests that design’s vocabulary, proportion, repetition, and balance can be reimagined as a space of sensitivity and inquiry. In doing so, the artists reveal a poetics within the purified and industrial form. They draw from design’s formal intelligence, its precision, high polish, rhythm, and structural integrity, while liberating those qualities from the obligation to serve a purpose. The form is allowed to become affective, rather than effective.
Design is a path, and art is the destination. In this way, POP becomes a study in perception, emphasizing the abstraction of objects and the language of material, shape, texture, color, and light.
List of participating artists:
Sven Jansse
Joep Brouwer
Barbara Helmer
Douwe Halbertsma
Merijn Haenen
Gerard Lukken
Sina Steiner
Iwan Pol
Art direction:
Vladimir Radujkov
Counterbodies were made possible by:
Gemeente Rotterdam, Gebiedskomissie Kralingen Crooswijk
Huge thank you to our partners:
De Achtertuin
Special thanks to:
Melanie Tissen
Photo credits:
Jan Arsenovic